Compare preferences
See how first choices are distributed across your shortlist.
Compare the names on your shortlist
Name testing compares supplied names in the same product or business context. Explore preferences and associations with model-generated responses; check trademark and domain availability separately.
$99 per study
Name testingExample result
Reusable water bottle
Which name fits the bottle?
See the question and interpretation
InstaSights studies use model-generated responses. No participants are recruited. How the research works
What you can investigate
Look beyond the first choice
Check associations
Explore whether each name suggests the qualities you want to convey.
Examine audience differences
Compare preferences across selected demographic groups, with group sizes visible.
Actual simConsumer output
Trail & Table leads at 34.7%
Trail & Table leads Daily Sip by 6.8 percentage points. This is a preference prediction, not evidence of a decisive winner.
The question we asked
Which name best fits a reusable 20-ounce stainless-steel water bottle with a leak-resistant lid, removable tea infuser, and dishwasher-safe body?
Question, source & settings
Question: Which name best fits a reusable 20-ounce stainless-steel water bottle with a leak-resistant lid, removable tea infuser, and dishwasher-safe body?
Context: Reusable stainless-steel water bottle naming test
Simsurveys simConsumer model · October 15, 2026. Single-choice question, no demographic filters or conditioning. Percentages are predicted probabilities, not respondent counts. Rounding may total 99.9% or 100.1%.
Download all five questions and results (JSON)For a complete study with multiple questions, audience comparisons and response-level downloads, explore the oat-latte naming study.
Choose your next step
What kind of naming evidence do you need?
A name test compares reactions to supplied names in a defined product context. Choose the response source and questions according to the decision you need to make.
Prepare your comparison
Start with exact candidate names, one product description and the audience you want to understand. Use the seven-question naming template to separate preference from product fit.
Explore simulated reactions
An InstaSights study generates responses without recruiting participants. Inspect the oat-latte naming example, including its data notes, to see how preferences, rankings and audience comparisons can differ.
Plan checks with people
If your decision requires answers collected from real consumers, choose a human-response study. Compare the documented workflows of PickFu and Conjointly. Trademark, linguistic and domain checks remain separate.
Ready to prepare a study? Build an editable brief and review study prices and allowances before moving into the app.
From ideas to a shortlist
Evaluate names you already have
A naming study starts with candidates you supply. It is not a name generator or an availability search. Decide what the name should communicate before comparing the alternatives.
Keep the context consistent
Use the same product description, price context and presentation for every name. Comparing a name with a detailed brand story against a name shown alone changes more than the name.
Separate liking from fit
Ask about first choice and the intended associations separately. A name can attract attention without suggesting the qualities the product needs to communicate.
Plan for an unclear result
If preferences are close or measures disagree, keep alternatives open. Inspect the question wording and group counts, then decide what evidence would help before committing.
Use the annotated naming questionnaire to build your comparison. For an actual generated example with close preferences, read the oat-latte naming study; it is separate from the single-question simConsumer example above. Trademark, domain and other adoption checks remain separate tasks.
- Describe the product or business in a short, neutral paragraph.
- Provide the exact spelling and capitalization of every candidate.
- Specify the audience and the associations you want to explore.
Included in your study
Explore the results and downloads- Executive summary
- A written overview of the findings
- Question results
- Response distributions for each question
- Audience comparisons
- Selected groups and their response counts
- Excel & CSV
- Downloads for your own analysis
Common questions
About name testing
Can I test a business name?
Yes. Describe what the business does and who it serves. Keep that description consistent so the alternatives are evaluated in the same context.
What if the results are close?
Keep more than one candidate under consideration. Review associations and audience-group sizes before deciding what to investigate next.
Does the study check trademarks or domains?
No. It explores consumer reactions to names. Check availability separately before adopting a name.
Start your first study
One complete study for $99
Plan your next study
- InstaSights vs. Conjointly for a naming studyCompare InstaSights simulations with Conjointly Product Name Test: response source, questionnaire, outputs, costs and which workflow fits.
- InstaSights vs. PickFu for a consumer studyCompare simulated structured studies with PickFu's human-response workflow, including written feedback, question scope and pricing units.
- A name testing questionnaire you can adaptCompare product names with seven annotated survey questions, answer options and an editable template. Learn how to interpret preferences and close results.