Compare preferences
See how first choices are distributed across your shortlist.
Compare the names on your shortlist
Test names in the context of your product or business. Explore preferences, associations, and differences between audience groups.
Start your first study for $49.99
Name preferenceIllustrative example
Same moisturizer. Three possible names.
ADaily
RitualDAILY MOISTURIZER
RitualDAILY MOISTURIZER
44%first choice
Bsoft formDAILY MOISTURIZER
32%first choice
24%first choice
Illustrative name presentations. The questionnaire compares the written names using the same product description.
InstaSights studies use AI-simulated consumer responses. No participants are recruited. How the research works
What you can investigate
Look beyond the first choice
Check associations
Explore whether each name suggests the qualities you want to convey.
Examine audience differences
Compare preferences across selected demographic groups, with group sizes visible.
A worked example
A name for an everyday moisturizer
See how a brief becomes a question you can review before running the study.
The brief
We’re naming an everyday, fragrance-free facial moisturizer. Compare Daily Ritual, Soft Form, and Bare Theory using the same product description. Explore first-choice preference and associations such as gentle, premium, and easy to use.
- Audience
- U.S. adults who use a facial moisturizer at least weekly
- Study format
- 250 simulated consumers · up to 10 questions
Example questionSingle choice
Which name is most appealing for this moisturizer?
Names are shown in matching questionnaire typography. Illustrative questionnaire preview. Review the wording and answer options for your study.
Using the result
Daily Ritual receives 44% of first choices.
Daily Ritual leads this illustrative comparison. Review whether it creates the intended associations, and whether your target audience shares the preference, before narrowing the shortlist.
Preference testing does not check trademark or domain availability, or measure real-world recall.
- Describe the product or business in a short, neutral paragraph.
- Provide the exact spelling and capitalization of every candidate.
- Specify the audience and the associations you want to explore.
Included in your study
Explore the results and downloads- Executive summary
- A written overview of the findings
- Question results
- Response distributions for each question
- Audience comparisons
- Selected groups and their response counts
- Excel & CSV
- Downloads for your own analysis
Common questions
About name testing
Can I test a business name?
Yes. Describe what the business does and who it serves. Keep that description consistent so the alternatives are evaluated in the same context.
What if the results are close?
Keep more than one candidate under consideration. Review associations and audience-group sizes before deciding what to investigate next.
Does the study check trademarks or domains?
No. It explores consumer reactions to names. Check availability separately before adopting a name.
Start your first study
One complete study for $49.99