Explore usefulness
Check whether the concept addresses a need your audience recognizes.
Explore the appeal of your product idea
Product concept testing compares reactions to an idea before you build it. Explore appeal, concerns and perceived usefulness with model-generated responses; the results do not establish real-world demand.
$99 per study
Product conceptExample result
Reusable water bottle
How appealing is the bottle concept?
See the question and interpretation
InstaSights studies use model-generated responses. No participants are recruited. How the research works
What you can investigate
Understand the response to your concept
Investigate concerns
Ask about specific barriers, such as counter space, upkeep, or cost.
Compare concepts
Use consistent questions and equally detailed descriptions for alternatives.
Actual simConsumer output
71.7% combined appeal
71.7% combined probability for very or somewhat appealing. This is concept appeal without a stated price.
The question we asked
How appealing is a reusable 20-ounce stainless-steel water bottle with a leak-resistant lid, a removable tea infuser, and a dishwasher-safe body?
Question, source & settings
Question: How appealing is a reusable 20-ounce stainless-steel water bottle with a leak-resistant lid, a removable tea infuser, and a dishwasher-safe body?
Context: Product concept example. General consumer audience. Evaluate only the stated features; no price or brand is specified.
Simsurveys simConsumer model · October 15, 2026. Single-choice question, no demographic filters or conditioning. Percentages are predicted probabilities, not respondent counts. Rounding may total 99.9% or 100.1%.
Download all five questions and results (JSON)For a complete study with multiple questions, audience comparisons and response-level downloads, explore the oat-latte naming study.
- Describe the product, its main features, and who it is for.
- Include the buying format and any price you want considered.
- Keep alternative concepts equally detailed.
Included in your study
Explore the results and downloads- Executive summary
- A written overview of the findings
- Question results
- Response distributions for each question
- Audience comparisons
- Selected groups and their response counts
- Excel & CSV
- Downloads for your own analysis
Common questions
About product concept testing
Do I need a finished product?
No. Start with a clear description. Evaluating taste, performance, or actual use requires a product-use study with human participants.
Can I compare more than one concept?
Yes. Include a focused shortlist in your brief and review the proposed questions. A standard study supports up to 10 questions, including questions repeated for each alternative.
Can I edit the suggested questionnaire?
Yes. Review the wording and answer options before running the study. You confirm the purchase or use of a study credit before it runs.
Start your first study
One complete study for $99
Plan your next study
- InstaSights vs. SurveyMonkey for a concept studyCompare InstaSights with SurveyMonkey LaunchPad Product Concept Testing, including simulated versus human responses, study design and outputs.
- Turn a product concept into a useful questionnaireSeven annotated concept-testing questions covering appeal, usefulness, differentiation and concerns, with answer options and an editable questionnaire.
- Design a concept test around a decisionTurn a consumer product idea into a neutral stimulus, a focused questionnaire and a follow-up plan, with a worked herb-garden example.
- Choose a concept-testing alternative by the jobA task-based shortlist of SurveyMonkey LaunchPad, Conjointly, PickFu and InstaSights, with clear distinctions between human and simulated evidence.