Compare appeal
Explore which benefit or headline attracts more interest in the same context.
Compare your ad headlines
Message testing compares how clearly and persuasively different wording communicates an offer. InstaSights uses simulated consumer responses to help you choose headlines for a live test, not predict ad performance.
$99 per study
Message testingExample result
Reusable water bottle
Which headline creates interest?
See the question and interpretation
InstaSights studies use model-generated responses. No participants are recruited. How the research works
What you can investigate
Evaluate what your words communicate
Assess clarity
Ask how clear the message feels and which benefit it communicates.
Check relevance
Look at how the same wording is rated across your selected audience groups.
Actual simConsumer output
The versatility headline leads at 37.5%
The versatility headline leads by 7.4 percentage points. This measures predicted interest in learning more, not ad clicks or sales.
The question we asked
Which headline would most make you want to learn more about this water bottle?
Question, source & settings
Question: Which headline would most make you want to learn more about this water bottle?
Context: Reusable stainless-steel water bottle with tea infuser
Simsurveys simConsumer model · October 15, 2026. Single-choice question, no demographic filters or conditioning. Percentages are predicted probabilities, not respondent counts. Rounding may total 99.9% or 100.1%.
Download all five questions and results (JSON)For a complete study with multiple questions, audience comparisons and response-level downloads, explore the oat-latte naming study.
Beyond ad headlines
Compare written messages at different points in the buying journey
Choose one communication task for a study. Supply the same neutral product description, audience and placement context for each alternative; change the wording you want to investigate.
Product-page benefits
For a fictional grocery-planning service, compare “Plan dinners around your week” with “Keep your dinner plan in one place.” Ask about clarity and relevance using the same description of what the service includes.
Taglines
For the same service, compare “Dinner, planned” with “A plan for every evening.” Check which idea each line communicates using predefined answer options. A preference result is not a test of unaided recall.
Promotional wording
Compare “Your weekly dinner plan is ready” with “See what’s for dinner this week” as possible email subject lines. Keep the offer constant. Ratings describe simulated reactions, not observed email opens or purchases.
These are illustrative text comparisons, not completed studies. The questionnaire evaluates written wording; do not treat the result as evidence about a finished page layout, packaging design, image or video. Use the message-testing questionnaire to choose measures, then plan a live test of the behavior that matters.
- Describe the offer, intended audience, and where the message will appear.
- Provide the exact wording of each message.
- Keep the underlying product and price consistent.
Included in your study
Explore the results and downloads- Executive summary
- A written overview of the findings
- Question results
- Response distributions for each question
- Audience comparisons
- Selected groups and their response counts
- Excel & CSV
- Downloads for your own analysis
Common questions
About message testing
Can I test headlines and taglines?
Yes. Provide the exact wording and the context in which each line will appear. A headline for a product page may need different context from a line on packaging.
Will I receive written respondent comments?
The current product uses structured choices, ratings, and rankings. You receive a summary, overall results, audience comparisons, and response data; individual open-ended comments are not included.
Will this identify the best-converting ad?
It can help you choose wording to investigate, but it does not observe people interacting with an ad. Use a live campaign experiment to measure clicks or purchases.
Start your first study
One complete study for $99
Plan your next study
- InstaSights vs. PickFu for a consumer studyCompare simulated structured studies with PickFu's human-response workflow, including written feedback, question scope and pricing units.
- Compare messages with a clear questionnaireUse six annotated questions to compare consumer headlines for preference, clarity, relevance and credibility. Download the editable message-testing template.
- Message testing and live A/B testing answer different questionsDistinguish stated message reactions from measured behavior, and carry a message from a questionnaire into a clearly defined experiment plan.