Compare appeal
Explore which benefit or headline attracts more interest in the same context.
Compare your ad headlines
Test the message before launching the campaign. Compare clarity, appeal, and relevance to understand which words to take into a live ad test.
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Ad headline comparisonIllustrative example
Illustrative headline comparison. Ratings are not campaign performance metrics.
InstaSights studies use AI-simulated consumer responses. No participants are recruited. How the research works
What you can investigate
Evaluate what your words communicate
Assess clarity
Ask how clear the message feels and which benefit it communicates.
Check relevance
Look at how the same wording is rated across your selected audience groups.
A worked example
Comparing running-shoe ad headlines
See how a brief becomes a question you can review before running the study.
The brief
We’re developing advertising for a lightweight daily running shoe. Compare “Comfort for your daily miles” with “Make room for your morning run.” Keep the product description and offer the same. Ask about clarity and appeal separately for each headline.
- Audience
- U.S. adults who run at least once a week
- Study format
- 250 simulated consumers · up to 10 questions
Example questionFive-point clarity rating
How clearly does this message explain the offer?
Repeat the clarity and appeal questions for each headline. Illustrative questionnaire preview. Review the wording and answer options for your study.
Using the result
The comfort message is clearer. The routine message has more appeal.
“Comfort for your daily miles” rates higher for clarity, while “Make room for your morning run” rates higher for appeal. The difference suggests exploring a headline that connects the comfort benefit to a daily routine.
Survey ratings are not click-through or conversion rates. Measure campaign performance in a live test.
- Describe the offer, intended audience, and where the message will appear.
- Provide the exact wording of each message.
- Keep the underlying product and price consistent.
Included in your study
Explore the results and downloads- Executive summary
- A written overview of the findings
- Question results
- Response distributions for each question
- Audience comparisons
- Selected groups and their response counts
- Excel & CSV
- Downloads for your own analysis
Common questions
About message testing
Can I test headlines and taglines?
Yes. Provide the exact wording and the context in which each line will appear. A headline for a product page may need different context from a line on packaging.
Will I receive written respondent comments?
The current product uses structured choices, ratings, and rankings. You receive a summary, overall results, audience comparisons, and response data; individual open-ended comments are not included.
Will this identify the best-converting ad?
It can help you choose wording to investigate, but it does not observe people interacting with an ad. Use a live campaign experiment to measure clicks or purchases.
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