Cookie Policy
Last updated
Essential cookies keep you signed in and remember your cookie choices. Analytics and marketing cookies are used only if you allow them: when you first visit, we ask, and you can change your answer at any time with “Cookie settings”. The tools we use for analytics and advertising are listed in section 4; the Cookie settings panel shows which are currently in use.
1. This website
The pages at instasights.ai set these cookies of their own, which app.instasights.ai shares so you are asked only once:
| Cookie | Purpose | Lifetime |
|---|---|---|
| instasights_consent | Essential. Remembers your cookie choices. | 1 year |
| instasights_attr | With analytics or marketing consent, remembers the campaign or website; advertising click identifiers require marketing consent. Records what brought you to InstaSights, so a later sign-up is credited to it. | 90 days |
The pages load fonts from Google Fonts, which may record the request in its server logs; Google does not set cookies for this.
2. The application
The application at app.instasights.ai sets the following cookies. All are first-party, marked HttpOnly so that scripts cannot read them, and sent only over HTTPS.
| Cookie | Purpose | Lifetime |
|---|---|---|
| Session token | Keeps you signed in after you log in. | 7 days, or until you sign out |
| CSRF token | Protects sign-in and forms from cross-site request forgery. | Browser session |
| Callback URL | Returns you to the page you were on after signing in. | Browser session |
| instasights-auth-challenge | Links the sign-in code we email you to the browser that asked for it. | 20 minutes |
| instasights-google-link instasights-microsoft-link | Set only while you connect a Google or Microsoft account from your profile page. | 5 minutes |
Stripe, which handles payment, may set its own cookies inside the payment form to detect fraud. Those are governed by Stripe's privacy policy.
3. Browser storage
The application also keeps a small amount of information in your browser's local storage, so that an unfinished study survives a page refresh and so we can show you the study you last ran. The website keeps a copy of your cookie choice the same way. This stays on your device and is cleared when you clear your browser data.
With analytics or marketing consent, when you arrive from an ad or a link, we note which campaign or website brought you (for example the campaign name and the page you landed on; advertising click identifiers require marketing consent) in your browser tab's session storage, which is cleared when you close the tab. If you create an account during that visit, we save it with your account so we can tell which marketing works. We do not use it to follow you across other websites.
4. Analytics and advertising
On this marketing website, the relevant analytics or marketing choice is required before a tool loads. Google uses Consent Mode v2 with denied defaults; Google Analytics loads only with analytics consent and Google Ads only with marketing consent. No Google tracking requests are sent by this website before either category is allowed. Shared consent cookies communicate your choice to app.instasights.ai; the application has its own implementation. The Cookie settings panel lists which tools are currently switched on.
| Tool | Choice | What it does | Cookies |
|---|---|---|---|
| Google Analytics | Analytics | Counts visits, pages viewed, how visitors found us, sign-ups and purchases. | _ga, _ga_<ID> (2 years) |
| Google Ads | Marketing | Measures which Google ads lead to sign-ups and purchases. | _gcl_au (90 days) and Google’s advertising cookies |
| Meta | Marketing | Measures which Facebook and Instagram ads lead to sign-ups and purchases. | _fbp, _fbc (90 days) |
| LinkedIn Insight Tag | Marketing | Measures which LinkedIn ads lead to sign-ups and purchases. | LinkedIn’s cookies, see LinkedIn’s cookie table |
| Microsoft Advertising (not currently enabled on this website) | Marketing | Measures which Bing ads lead to sign-ups and purchases. | _uetsid (1 day), _uetvid (13 months) |
If your browser sends a Global Privacy Control signal, we treat it as an opt-out and keep marketing tools off.
5. Your choices
You can review or change your cookie choices at any time with “Cookie settings” at the bottom of every page, or here:
Withdrawing a previously allowed category reloads this page to stop loaded tracking tools and removes accessible first-party tracking cookies for that category. Cookies set on third-party domains must be removed through your browser settings. Withdrawal does not affect earlier lawful processing. You can also block or delete cookies in your browser settings. If you block the essential cookies above, you will not be able to sign in or pay, because the application cannot work without them.
6. Contact
Questions about cookies: support@instasights.ai. See also our Privacy Policy.