What would you like to research?
Understand your audience, explore an idea, compare names and messages, or assess a price.
Market research
Audience research
Explore people’s habits, needs, preferences, and buying decisions. Start with a question about your market—you don’t need a product concept to test.
- Shopping habits
- Needs & frustrations
- Buying priorities
What matters most when choosing a grocery store?
Single choice · 250 constructed example responses
Product concept testing
Explore appeal, usefulness, and concerns before developing an idea further.
Product conceptFresh herbs, within reach.
Self-watering
Built-in grow light
agree it would make
growing herbs easier
Name testing
Compare a shortlist and the associations each name creates.
Same moisturizer. Three possible names.
RitualDAILY MOISTURIZER
Illustrative name presentations. The questionnaire compares the written names using the same product description.
Ad & message testing
Compare ad headlines on clarity and appeal before a campaign.
Illustrative headline comparison. Ratings are not campaign performance metrics.
Pricing research
Explore perceived value and interest at a stated price.
- Recipes
- 2 meals
- Servings
- 4 total
- Delivery
- Included
likely to buy at this price
- Likely
- 54%
- Neutral
- 18%
- Unlikely
- 28%
Stated interest, not a forecast of purchases.
Visuals are fictional examples with constructed results. InstaSights studies use AI-simulated consumer responses. Read the methodology
Study details
What’s included in a study
Describe what you want to learn, review your audience and questions, then run your study.
Take a look at the product- 250
- simulated consumers
- Up to 10
- editable survey questions
- Summary & results
- including selected audience comparisons
- Excel & CSV
- downloadable results and response data
Need help describing your research?
Use the research brief templateStart your first study
One complete study for $49.99