A consumer study built around your question

Get consumer insights for the decision in front of you. Review your audience and questions, then explore the findings, every question result, audience comparisons, and complete Excel and CSV downloads. Responses are generated by models informed by real consumer research.

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Product conceptExample result

Reusable water bottle

How appealing is the bottle concept?

Very appealing35.3%
Somewhat appealing36.4%
Neither appealing nor unappealing16.7%
Somewhat unappealing5.9%
Very unappealing5.8%
Consumer model · single-question prediction
See the question and interpretation

Studies use model-generated responses. No participants are recruited. How the research works

Explore actual results

See what you get

Explore a water-bottle question and audience comparisons from the full oat-latte study.

01 / Summary

Start with the finding.

A concise interpretation, with the question and complete distribution available to inspect.

71.7% combined appeal for the bottle concept

35.3% very appealing and 36.4% somewhat appealing. Neutral receives 16.7%; combined unappealing receives 11.7%.

These are predicted probabilities from a single simConsumer question. No price or brand was specified, so this finding addresses concept appeal.

See the complete oat-latte study for a full study summary and multiple questions.

02 / Question results

Inspect every answer.

Full distributions keep neutral and less favorable answers visible.

How appealing is a reusable 20-ounce stainless-steel water bottle with a leak-resistant lid, a removable tea infuser, and a dishwasher-safe body?

Very appealing35.3%
Somewhat appealing36.4%
Neither appealing nor unappealing16.7%
Somewhat unappealing5.9%
Very unappealing5.8%
Question, source & settings

Question: How appealing is a reusable 20-ounce stainless-steel water bottle with a leak-resistant lid, a removable tea infuser, and a dishwasher-safe body?

Context: Product concept example. General consumer audience. Evaluate only the stated features; no price or brand is specified.

Simsurveys simConsumer model · October 15, 2026. Single-choice question, no demographic filters or conditioning. Percentages are predicted probabilities, not respondent counts. Rounding may total 99.9% or 100.1%.

Download all five questions and results (JSON)
03 / Audience comparisons

Check the group bases.

This comparison comes from the full oat-latte naming study, completed October 15, 2026. The simConsumer examples have no demographic breakdowns.

Oat-latte study: Morning Cloud ranked first
MeasureAllMaleFemale
Responses250128122
Ranked first974156
Share38.8%32.0%45.9%

Actual model-run study · 250 responses · unweighted · no significance test implied.

Explore all study results
04 / Downloads

Keep the source with the finding.

Download the simConsumer question wording, context and probabilities, or inspect the full oat-latte study files.

simConsumer examples: single-question Consumer model predictions. Full study: oat-latte naming research.Read the full final naming study · No login required

Creating a study

Review the setup before you run it

Describe what you want to find out. Then review the suggested audience and survey questions.

01

Describe your question

Add your idea and the options you want to compare.

Your brief

We’re exploring a reusable water bottle with a leak-resistant lid and removable tea infuser. How appealing is the concept?

Example brief
02

Review your audience

Check who qualifies and the groups you want to compare.

Who qualifies

Choose the audience relevant to your decision

Model-generated responses250
Results breakdownsAge and gender
03

Edit your questions

Review the wording and answer options before running.

Question 1 / Appeal scale

How appealing is this water-bottle concept?

  1. 1Very appealing
  2. 2Somewhat appealing
  3. 3Neither appealing nor unappealing
  4. 4Somewhat unappealing
  5. 5Very unappealing

Illustrative setup views. You confirm the purchase or use of a study credit before running your study. Study walkthrough · Find study ideas from your website

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Every individual study costs $99.

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250
model-generated responses
Up to 10
survey questions
Summary & results
with selected audience comparisons
Excel & CSV
downloads for your own analysis

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