{
  "created": "2026-10-15",
  "method": "Five independent single-choice Consumer model queries; no demographic filters or conditioning. Percentages transcribed from simConsumer probability tables, not respondent counts. Rounding may yield 99.9% or 100.1%.",
  "examples": [
    {
      "type": "Product concept",
      "question": "How appealing is a reusable 20-ounce stainless-steel water bottle with a leak-resistant lid, a removable tea infuser, and a dishwasher-safe body?",
      "model": "Consumer",
      "demographic": "None",
      "conditioning": [],
      "survey_context": "Product concept example. General consumer audience. Evaluate only the stated features; no price or brand is specified.",
      "results": {
        "Very appealing": 35.3,
        "Somewhat appealing": 36.4,
        "Neither appealing nor unappealing": 16.7,
        "Somewhat unappealing": 5.9,
        "Very unappealing": 5.8
      },
      "source": "simConsumer saved query, table view",
      "date": "2026-10-15",
      "interpretation": "71.7% combined probability for very or somewhat appealing. This is concept appeal without a stated price."
    },
    {
      "type": "Name testing",
      "question": "Which name best fits a reusable 20-ounce stainless-steel water bottle with a leak-resistant lid, removable tea infuser, and dishwasher-safe body?",
      "model": "Consumer",
      "demographic": "None",
      "conditioning": [],
      "survey_context": "Reusable stainless-steel water bottle naming test",
      "results": {
        "Daily Sip": 27.9,
        "Clear Current": 20.4,
        "Trail & Table": 34.7,
        "None of these names": 16.9
      },
      "source": "simConsumer table view and raw prompt",
      "date": "2026-10-15",
      "interpretation": "Trail & Table leads Daily Sip by 6.8 percentage points. This is a preference prediction, not evidence of a decisive winner."
    },
    {
      "type": "Message testing",
      "question": "Which headline would most make you want to learn more about this water bottle?",
      "model": "Consumer",
      "demographic": "None",
      "conditioning": [],
      "survey_context": "Reusable stainless-steel water bottle with tea infuser",
      "results": {
        "One bottle, from morning tea to afternoon water.": 37.5,
        "A leak-resistant lid for life on the go.": 30.1,
        "Easy to clean. Ready for tomorrow.": 23.5,
        "None of these headlines.": 8.9
      },
      "source": "simConsumer table view and raw prompt",
      "date": "2026-10-15",
      "interpretation": "The versatility headline leads by 7.4 percentage points. This measures predicted interest in learning more, not ad clicks or sales."
    },
    {
      "type": "Pricing research",
      "question": "At a price of $29, how would you rate the value for money of a reusable 20-ounce stainless-steel water bottle with a leak-resistant lid, a removable tea infuser, and a dishwasher-safe body?",
      "model": "Consumer",
      "demographic": "None",
      "conditioning": [],
      "survey_context": "Value for money of reusable stainless-steel water bottle",
      "results": {
        "Very good value": 25.9,
        "Somewhat good value": 31.3,
        "Neither good nor poor value": 20.8,
        "Somewhat poor value": 15.7,
        "Very poor value": 6.2
      },
      "source": "simConsumer table view and raw prompt",
      "date": "2026-10-15",
      "interpretation": "57.2% combined probability for good value; 21.9% for poor value. One tested price does not establish an optimal price."
    },
    {
      "type": "Audience research",
      "question": "When choosing a reusable water bottle for everyday use, which one factor matters most to you?",
      "model": "Consumer",
      "demographic": "None",
      "conditioning": [],
      "survey_context": "Reusable water bottle purchase decision factors",
      "results": {
        "A lid that prevents leaks": 39.3,
        "Easy cleaning": 9.9,
        "Keeping drinks at the desired temperature": 15.4,
        "Low price": 15.9,
        "Easy carrying and storage": 13.2,
        "Appearance and style": 4.5,
        "I would not choose a reusable water bottle": 1.7
      },
      "source": "simConsumer table view and raw prompt",
      "date": "2026-10-15",
      "interpretation": "Leak prevention has the largest predicted share, at 39.3%. This question asks for one top priority, not a ranking of all features."
    }
  ],
  "model": "simConsumer"
}