Assess perceived value
Ask how the price feels given the product, quantity, and terms.
Explore reactions to your proposed price
Pricing research explores perceived value and reactions to a defined offer and price. InstaSights uses simulated consumer responses; stated purchase interest is not a forecast of sales.
$99 per study
Pricing researchExample result
Reusable water bottle
Does the bottle offer value at $29?
See the question and interpretation
InstaSights studies use model-generated responses. No participants are recruited. How the research works
What you can investigate
Understand the reaction to the offer
Explore purchase interest
Read the full distribution of likely, neutral, and unlikely responses.
Compare audience groups
Check whether reactions differ across the demographic groups you select.
Actual simConsumer output
57.2% combined good value at $29
57.2% combined probability for good value; 21.9% for poor value. One tested price does not establish an optimal price.
The question we asked
At a price of $29, how would you rate the value for money of a reusable 20-ounce stainless-steel water bottle with a leak-resistant lid, a removable tea infuser, and a dishwasher-safe body?
Question, source & settings
Question: At a price of $29, how would you rate the value for money of a reusable 20-ounce stainless-steel water bottle with a leak-resistant lid, a removable tea infuser, and a dishwasher-safe body?
Context: Value for money of reusable stainless-steel water bottle
Simsurveys simConsumer model · October 15, 2026. Single-choice question, no demographic filters or conditioning. Percentages are predicted probabilities, not respondent counts. Rounding may total 99.9% or 100.1%.
Download all five questions and results (JSON)For a complete study with multiple questions, audience comparisons and response-level downloads, explore the oat-latte naming study.
Make the comparison explicit
Change the price, not the meaning of the offer
For a follow-up to the $29 water-bottle question, keep the features and purchase terms identical while testing another price. If quantity or subscription terms also change, you are comparing different offers—not just prices.
Write the complete scenario
State the total payable amount, billing period, contents, delivery charges and commitment. Use the same description and purchase-interest scale for each scenario you want to explore.
Review the question budget
Repeated measures count toward the study’s 10-question limit. Asking both value and purchase interest at two prices uses four questions; leave room for the other measures that matter to your decision.
Read the distribution, not a revenue forecast
Review likely, neutral and unlikely responses alongside perceived value and group counts. Do not multiply a simulated interest percentage by your market size and price to present projected sales.
These scenarios illustrate questionnaire planning; no $48-versus-$56 study was run. A standard structured study does not implement a specialized pricing model or establish a demand curve. Start with the pricing questionnaire; use the research-cost guide to budget for any further evidence your decision needs.
- State what is included, the quantity, and the purchase setting.
- Specify the billing period, delivery costs, and commitment.
- Keep the offer consistent when comparing price scenarios.
Included in your study
Explore the results and downloads- Executive summary
- A written overview of the findings
- Question results
- Response distributions for each question
- Audience comparisons
- Selected groups and their response counts
- Excel & CSV
- Downloads for your own analysis
Common questions
About pricing research
Can I research a subscription price?
Yes. State the billing period, what is included, and any commitment or cancellation terms. Those details are part of the offer being evaluated.
Can I compare more than one price?
Yes. Describe the scenarios and review the proposed questions. Price presentation can influence answers, so treat a simple comparison as exploratory.
Will the study find the optimal price?
The standard study explores reactions to the offer and prices you specify. It does not provide a guaranteed optimal price, demand curve, or revenue forecast.
Start your first study
One complete study for $99
Plan your next study
- Ask useful questions about a proposed priceExplore price perception, value and stated purchase interest with a six-question meal-kit example and an editable pricing research questionnaire.