Single study
$99per study
1 complete study
Start free studyPricing
Buy a single study or choose a monthly plan.
Starter
$249per month
3 studies each month
Get StarterProfessional
$699per month
10 studies each month
Get ProfessionalEnterprise
CustomPricing based on your requirements
Custom study volume
Contact usAll prices in USD. Subscriptions renew monthly; cancel anytime.
Prices are per study or monthly plan, not per response. Review credit expiry and renewal and the separate AI drafting allowance before choosing a plan.
Every standard study includes 250 model-generated responses, up to 10 questions and your complete results.
Explore an example studyIncluded with every study
What’s included
250 model-generated responses and up to 10 questions, with the audience and questionnaire ready for your review.
Executive summary
A summary of the study’s findings and suggested follow-up research.
Results by group
Overall results and crosstabs for the audience groups you chose, such as age or gender.
Excel download
Every individual response, overall results, and crosstabs in a workbook you can explore or share.
Plans and billing
Billing questions
Do I need a subscription?
No. Buy a single study for $99 whenever you need one. Starter and Professional are monthly subscriptions for ongoing research.
When do my study credits expire?
A separately purchased single-study credit never expires. Starter includes 3 studies each month and Professional includes 10. Credits replenish monthly and unused credits do not roll over. Completed studies stay in your account.
How are subscriptions billed?
Starter is $249 per month and Professional is $699 per month. Subscriptions renew monthly until canceled. Cancellation stops the next renewal and access continues through the paid period.
What if I need more studies?
You can buy additional single studies for $99 each. If you need a larger volume, contact us to discuss an Enterprise plan.
Can I review my study before running it?
Yes. Review your audience and questionnaire before you run the study. You confirm your purchase or use of a study credit in the app.
What is included when I prepare a study?
Your account includes a $3 AI drafting allowance for preparing your brief, audience and questionnaire. If that allowance runs out, drafting pauses and the app directs you to support; it does not automatically charge a top-up. Study purchases and subscription credits cover running your studies, rather than unlimited drafting. Use the research brief template to prepare.
What does Enterprise include?
Enterprise starts with a conversation about your study volume, schedule and research requirements. We agree the scope and pricing with you before you commit. Contact us about Enterprise.
Are the responses from real people?
The responses are simulated using third-party consumer simulation models. No individual participants are recruited to answer your study. Explore the methodology and the published comparisons.
Start your first study
One complete study for $99
Plan your next study
- What does consumer research cost?Build a study budget around software, participants, preparation and analysis. Compare a simulation offer with human research without mixing unlike costs.