Everyday habits
Ask how often people use a product category, where they shop, and which options they currently choose.
Understand your audience
Audience research explores the needs, habits and priorities of a defined group. InstaSights uses simulated consumer responses to help you refine questions and decide what to investigate with real customers.
$99 per study
Audience researchExample result
Reusable water bottle
What matters when choosing a bottle?
See the question and interpretation
InstaSights studies use model-generated responses. No participants are recruited. How the research works
What you can investigate
Habits, needs, and buying decisions
Needs and frustrations
Explore which problems matter and what people find missing from the choices available to them.
Buying priorities
Compare factors such as convenience, price, quality, and familiarity across selected audience groups.
Actual simConsumer output
Leak prevention leads at 39.3%
Leak prevention has the largest predicted share, at 39.3%. This question asks for one top priority, not a ranking of all features.
The question we asked
When choosing a reusable water bottle for everyday use, which one factor matters most to you?
Question, source & settings
Question: When choosing a reusable water bottle for everyday use, which one factor matters most to you?
Context: Reusable water bottle purchase decision factors
Simsurveys simConsumer model · October 15, 2026. Single-choice question, no demographic filters or conditioning. Percentages are predicted probabilities, not respondent counts. Rounding may total 99.9% or 100.1%.
Download all five questions and results (JSON)For a complete study with multiple questions, audience comparisons and response-level downloads, explore the oat-latte naming study.
Choose the audience first
Define whose needs the study should explore
For the grocery example, “U.S. adults who shop for groceries at least weekly” describes a different audience from “all U.S. adults.” Keep that definition visible when you write questions and interpret the output.
Include the relevant behavior
Describe the category and activity that matter to the decision. Weekly shoppers may help explore routine store choice; restricting the brief to people already enthusiastic about your proposed service would leave other reactions outside the question.
Choose comparisons in advance
Select the demographic comparisons available during setup that would affect your next decision. For each result, read the group’s response count and percentage together. A small group is not interchangeable with the full study.
Keep simulated and observed behavior separate
The audience description guides a simulation; it is not proof that real shoppers were recruited or screened. Use customer records or research with people when you need evidence of actual habits, purchases or market prevalence.
Turn the audience definition into a decision-led research plan, then adapt the audience questionnaire. The crosstab guide shows how group counts and percentages relate using the complete oat-latte naming study.
- Define the audience and product category you want to understand.
- Describe the habits, needs, or decisions you want to explore.
- Choose audience comparisons and a clear time period for questions about behavior.
Included in your study
Explore the results and downloads- Executive summary
- A written overview of the findings
- Question results
- Response distributions for each question
- Audience comparisons
- Selected groups and their response counts
- Excel & CSV
- Downloads for your own analysis
Common questions
About audience research
Do I need a product idea to start?
No. You can start with a question about a category, a need, or a buying habit. A specific audience and a focused research question make the study easier to interpret.
Can I compare different audience groups?
Yes. Select the available demographic comparisons during setup. Review the response counts for each group alongside any differences.
Does this measure real market behavior?
No. Responses are simulated. Use the study to explore questions and hypotheses; use observed customer data or research with human participants to establish actual behavior or market prevalence.
Start your first study
One complete study for $99
Plan your next study
- Build an audience research questionnaire around a decisionSeven questions for exploring grocery-shopping habits, buying priorities and barriers, with an editable audience research template and interpretation advice.
- Define who belongs in your consumer studySeparate population, eligibility and comparison groups, with neutral screener examples and clear distinctions between human recruitment and simulation.
- Turn a target audience into a research planBuild a practical consumer audience plan using existing evidence, relevant questions and preselected comparisons, with a grocery-service example.