# Product concept testing questions

Editable starting points from InstaSights, not a validated questionnaire.
Studies use simulated consumer responses. Website visuals are fictional examples with constructed illustrative data, not findings from a research run.

## Example brief
We’re developing a compact indoor herb garden for small kitchens. It has a built-in grow light, a self-watering reservoir, and space for three herbs. Explore whether this would feel useful and which features or concerns matter most.

## Audience
U.S. adults who cook at home and have limited outdoor space

## Questions

1. This indoor garden would make it easier for me to grow fresh herbs.
   Five-point agreement scale · Strongly agree, Somewhat agree, Neither agree nor disagree, Somewhat disagree, Strongly disagree

2. Which features are most appealing?
   Multiple choice · Compact size, built-in grow light, self-watering reservoir, space for three herbs, none of these

3. Which concerns would make you hesitate?
   Multiple choice · Counter space, cleaning, plant maintenance, cost, none of these

## Before running
Review the wording and options for your context. A standard study supports up to 10 questions; questions repeated for each alternative count separately. Select audience comparisons before inspecting results.

## Preparing the brief
- Describe the product, its main features, and who it is for.
- Include the buying format and any price you want considered.
- Keep alternative concepts equally detailed.

Source: https://instasights.ai/product-concept-testing/