How to read a naming study when the results are close
Our oat latte example shows how name rankings and audience comparisons help a team decide what to develop next.
InstaSights · · Updated
This revised five-question study completed October 15, 2026 with 250 model-generated responses. It measures name preference using ranking only.
Start with the question
The study asks coffee drinkers to rank Silken Oat, Golden Oat and Morning Cloud for a smooth, creamy canned oat latte at $3.99. Read the full questionnaire.
Read the ranking results
Morning Cloud: 38.8% ranked first, average rank 1.88. Silken Oat: 34.4% ranked first, average rank 2.00. Golden Oat: 26.8% ranked first, average rank 2.12. Lower average ranks mean earlier placement.
First-place share shows how often a name came first. Average rank uses every position in the ordering. Both describe the same ranking question.
Look at your audience
Compare every question by age and gender, keeping the group counts with the percentages.
Decide what to develop next
Use these findings to shortlist a name for packaging development and check name availability. The study uses model-generated responses informed by real consumer research. New participants were not recruited. Purchase intent is not a sales forecast.
Download the full workbook or inspect all 250 responses. The complete revised study is available without login.