Your first study is free
Consumer research for your next business decision.
Enter your website or a question. We build your study and 50 consumers answer the first 3 questions, free. Unlock the full study for $99.
Powered by consumer behavioral models informed by real research. How it works
What you get for $99
See a full studyPricing studyWhat’s the most you’d pay each month for a coffee subscription?
Interest holds to $20, then drops sharply.
Message testWhich headline makes you want to try this sparkling water?
“Zero sugar, real fruit” wins clearly.
Concept testWould you buy a $35 bottle that tracks how much you drink?
Under-35s are the clear audience.
- Executive summary
- Charted results
- Group comparisons
- Excel & CSV
HOW IT WORKS
From your website
to your next study.
We use your website to suggest three study ideas. Choose a direction, review the audience and questions, then run your study when you’re ready.
Share your website or idea
Find a free study idea, or tell us what you want to learn.
Review what we draft
We suggest the audience and questions. You can edit them.
Run your study. Explore the findings.
Your $99 study brings the answers together in clear charts and a summary.
STUDY TYPES
What you can research
Understand what consumers need, which ideas appeal, what names and messages communicate, and how price affects purchase intention.
For founders, business owners,
marketers, and product teams.
01Product ideas
“Would parents be interested in a monthly kids’ cooking kit?”
Understand concept appeal, perceived usefulness, and purchase intention to decide which idea to develop.
Explore product research02Names
“Which of these three names fits our new oat latte?”
Compare name preferences and associations, and see how they differ across your audience.
Explore name testing03Messaging
“Should we lead with convenience, quality, or value?”
Compare message clarity, credibility, relevance, and appeal to choose the wording that leads.
Explore message research04Pricing
“How does $30 a month feel for this subscription?”
Understand perceived value and purchase intention at the prices you are considering.
Explore price research05Audience research
“What matters most when people choose a meal kit?”
Understand customer needs, buying priorities, and everyday habits to shape your next offer.
Explore audience researchGETTING STARTED
How to run a study
Describe what you want to learn. InstaSights drafts the audience and questionnaire for you to review before running the study.
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01
Describe your research question
Explain your idea and what you want to learn. Add a brief if you have one.
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02
Review the audience and questions
Review the suggested audience and questions. Edit the setup before confirming your study.
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03
Read and download your results
Explore findings from 250 responses, compare audience groups, and download your results.
What you get
$99 per study
No subscription required.
250 responses. Up to 10 questions. A study tailored to your audience, with questions you can review and edit.
- Findings
- An executive summary and results for every question.
- Comparisons
- Overall results and comparisons across audience groups.
- Downloads
- Excel and CSV files for your own analysis or to share with your team.
From the executive summary
The clearest signal from this study is that concept appeal is strong and purchase intent is encouraging, but no single candidate name dominates decisively — the three names are closely clustered in preference.
October 15, 2026 · 250 model-generated responses.
Read the full study · No login requiredBuilt on real consumer research.
InstaSights uses Simsurveys models trained on millions of survey responses to explore consumer attitudes and choices. The models generate responses for your study, so you can research a decision without recruiting a new panel.
Use the findings to compare options and make informed decisions. Explore the validation evidence and how to interpret your results.
Read the methodologyHow are study responses produced?
InstaSights uses AI models licensed from Simsurveys to model how consumers would answer your questions. The models are trained on millions of survey responses. New participants are not recruited for each study. Explore the approach and validation evidence on our methodology page.
What does a $99 study include?
A standard study includes 250 responses, up to 10 questions, an executive summary, overall results, group comparisons, and downloads in Excel and CSV.
Do I need to know how to write a survey?
Start by describing what you want to learn. InstaSights proposes an audience and questions for you to review and edit before you confirm the study.
Can I run just one study?
Yes. A single study is $99, with no subscription required. See what’s included in your study.
Start your study
One complete study for $99