{ "title": "Ready-to-Drink Oat Latte: Name Ranking Study", "completed": "2026-10-15", "run_id": 462, "study_id": "is-ready-to-drink-oat-latte-name--9m0b8d", "response_source": "Model-generated consumer responses", "scope": "Complete final study: all 250 respondents and all workbook sections.", "columns": [ "Respondent", "Age", "Gender", "Q1", "Q2", "Q3 \u2014 Silken Oat \u2014 rank", "Q3 \u2014 Golden Oat \u2014 rank", "Q3 \u2014 Morning Cloud \u2014 rank", "Q4 \u2014 Fresh and energizing", "Q4 \u2014 Natural and wholesome", "Q4 \u2014 Warm and comforting", "Q4 \u2014 Simple and straightforward", "Q5", "Qualifying question" ], "rows": [ [ "RESP-0908252c", "18-24", "Female", "About once a week", "Extremely appealing", "3", "1", "2", "Selected", "Selected", "Not selected", "Selected", "Neither likely nor unlikely", "Yes" ], [ "RESP-45885e6e", "18-24", "Male", "Several times a week", "Very appealing", "2", "3", "1", "Not selected", "Selected", "Not selected", "Not selected", "Somewhat likely", "Yes" ], [ "RESP-5920943e", "45-54", "Female", "Daily", "Extremely appealing", "1", "2", "3", "Not selected", "Selected", "Not selected", "Selected", "Somewhat likely", "Yes" ], [ "RESP-2ee70e43", "65-74", "Male", "Several times a week", "Not at all appealing", "1", "2", "3", "Selected", "Not selected", "Not selected", "Selected", "Somewhat unlikely", "Yes" ], [ "RESP-4884e149", "35-44", "Female", "About once a week", "Not at all appealing", "3", "2", "1", "Selected", "Not selected", "Not selected", "Not selected", "Somewhat unlikely", "Yes" ], [ "RESP-12451c93", "75+", "Male", "Rarely or never", "Not at all appealing", "1", "2", "3", "Not selected", "Selected", "Not selected", "Selected", "Very unlikely", "Yes" ], [ "RESP-49e9bda1", "25-34", "Female", "Daily", "Extremely appealing", "1", "2", "3", "Selected", "Not selected", "Selected", "Not selected", "Very likely", "Yes" ], [ "RESP-af174d08", "45-54", "Male", "A few times a month", "Very appealing", "3", "2", "1", "Selected", "Not selected", "Not selected", "Not selected", "Very likely", "Yes" ], [ "RESP-37fb9ded", "75+", "Female", "Daily", "Moderately appealing", "1", "3", "2", "Selected", "Selected", "Not selected", "Not selected", "Neither likely nor unlikely", "Yes" ], [ "RESP-2e736aa4", "55-64", "Female", "Several times a week", "Moderately appealing", "2", "3", "1", "Not selected", "Not selected", "Selected", "Not selected", "Somewhat unlikely", "Yes" ], [ "RESP-190b7f81", "75+", "Female", "Rarely or never", "Slightly appealing", "3", "1", "2", "Not selected", "Selected", "Selected", "Selected", "Very unlikely", "Yes" ], [ "RESP-84f9ad19", "55-64", "Female", "Several times a week", "Extremely appealing", "3", "1", "2", "Selected", "Selected", "Selected", "Not selected", "Very likely", "Yes" ], [ "RESP-f2a90ae2", "25-34", "Male", "Several times a week", "Very appealing", "3", "1", "2", "Not selected", "Not selected", "Not selected", "Selected", "Very likely", "Yes" ], [ "RESP-d7d1302f", "65-74", "Male", "Several times a week", "Moderately appealing", "2", "3", "1", "Not selected", "Not selected", "Not selected", "Selected", "Somewhat likely", "Yes" ], [ "RESP-87e94924", "18-24", "Male", "A few times a month", "Moderately appealing", "3", "2", "1", "Not selected", "Not selected", "Not selected", "Selected", "Somewhat unlikely", "Yes" ], [ "RESP-5719c93b", "75+", "Female", "Several times a week", "Very appealing", "3", "1", "2", "Selected", "Selected", "Not selected", "Selected", "Somewhat likely", "Yes" ], [ "RESP-d77f779b", "35-44", "Female", "Several times a week", "Very appealing", "3", "2", "1", "Not selected", "Not selected", "Not selected", "Selected", "Somewhat likely", "Yes" ], [ "RESP-9c2a3348", "25-34", "Female", "Several times a week", "Extremely appealing", "3", "2", "1", "Not selected", "Selected", "Not selected", "Not selected", "Very likely", "Yes" ], [ "RESP-cb0e5833", "65-74", "Male", "Rarely or never", "Moderately appealing", "3", "1", "2", "Not selected", "Not selected", "Not selected", "Selected", "Somewhat unlikely", "Yes" ], [ "RESP-f850a01d", "65-74", "Female", "About once a week", "Extremely appealing", "2", "3", "1", "Selected", "Selected", "Selected", "Not selected", "Somewhat likely", "Yes" ], [ "RESP-e2435187", "45-54", "Male", "About once a week", "Extremely appealing", "3", "1", "2", "Not selected", "Selected", "Not selected", "Not selected", "Neither likely nor unlikely", "Yes" ], [ "RESP-a0bae3b8", "25-34", "Female", "About once a week", "Extremely appealing", "1", "3", "2", "Not selected", "Not selected", "Selected", "Not selected", "Very likely", "Yes" ], [ "RESP-48918fb3", "55-64", "Female", "Several times a week", "Extremely appealing", "2", "3", "1", "Selected", "Not selected", "Selected", "Not selected", "Very likely", "Yes" ], [ "RESP-6b4358b5", "65-74", "Male", "A few times a month", "Moderately appealing", "1", "3", "2", "Not selected", "Selected", "Selected", "Selected", "Somewhat unlikely", "Yes" ], [ "RESP-4d67641b", "25-34", "Male", "Several times a week", "Moderately appealing", "2", "3", "1", "Selected", "Not selected", "Not selected", "Not selected", "Neither likely nor unlikely", "Yes" ], [ "RESP-daa55f23", "25-34", "Female", "A few times a month", "Slightly appealing", "3", "1", "2", "Not selected", "Not selected", "Selected", "Selected", "Somewhat unlikely", "Yes" ], [ "RESP-d193c785", "25-34", "Female", "Daily", "Extremely appealing", "2", "3", "1", "Selected", "Not selected", "Selected", "Not selected", "Very likely", "Yes" ], [ "RESP-e2574fa8", "65-74", "Male", "Several times a week", "Moderately appealing", "1", "2", "3", "Not selected", "Selected", "Not selected", "Selected", "Somewhat likely", "Yes" ], [ "RESP-73287b32", "35-44", "Male", "Daily", "Very appealing", "3", "1", "2", "Not selected", "Not selected", "Not selected", "Selected", "Very likely", "Yes" ], [ "RESP-e6aa5118", "25-34", "Male", "About once a week", "Extremely appealing", "2", "3", "1", "Not selected", "Not selected", "Selected", "Not selected", "Very likely", "Yes" ], [ "RESP-6a7acc1b", "35-44", "Male", "Several times a week", "Moderately appealing", "2", "3", "1", "Not selected", "Selected", "Selected", "Not selected", "Neither likely nor unlikely", "Yes" ], [ "RESP-f1607497", "25-34", "Female", "Rarely or never", "Slightly appealing", "3", "2", "1", "Selected", "Not selected", "Not selected", "Not selected", "Very unlikely", "Yes" ], [ "RESP-e0905e91", "75+", "Female", "Daily", "Not at all appealing", "3", "2", "1", "Not selected", "Not selected", "Not selected", "Selected", "Very unlikely", "Yes" ], [ "RESP-33736b2d", "55-64", "Male", "Daily", "Extremely appealing", "1", "3", "2", "Not selected", "Selected", "Not selected", "Not selected", "Very likely", "Yes" ], [ "RESP-090c672e", "35-44", "Female", "Several times a week", "Very appealing", "3", "2", "1", "Not selected", "Not selected", "Selected", "Not selected", "Somewhat unlikely", "Yes" ], [ "RESP-ec6474fe", "55-64", "Female", "Daily", "Extremely appealing", "2", "1", "3", "Not selected", "Selected", "Selected", "Not selected", "Neither likely nor unlikely", "Yes" ], [ "RESP-b465938d", "35-44", "Male", "Rarely or never", "Very appealing", "3", "2", "1", "Selected", "Not selected", "Not selected", "Selected", "Somewhat likely", "Yes" ], [ "RESP-270ee800", "75+", "Female", "Rarely or never", "Moderately appealing", "1", "3", "2", "Not selected", "Not selected", "Selected", "Not selected", "Somewhat likely", "Yes" ], [ "RESP-7fcafbda", "18-24", "Male", "Several times a week", "Extremely appealing", "1", "3", "2", "Selected", "Selected", "Selected", "Not selected", "Very likely", "Yes" ], [ "RESP-e06b0e0c", "25-34", "Female", "Rarely or never", "Slightly appealing", "1", "3", "2", "Not selected", "Selected", "Not selected", "Selected", "Somewhat unlikely", "Yes" ], [ "RESP-63f281de", "45-54", "Male", "Daily", "Extremely appealing", "1", "3", "2", "Selected", "Selected", "Not selected", "Not selected", "Very likely", "Yes" ], [ "RESP-ecc6dc16", "65-74", "Male", "About once a week", "Very appealing", "3", "2", "1", "Selected", "Not selected", "Selected", "Selected", "Somewhat likely", "Yes" ], [ "RESP-b7732701", "55-64", "Male", "About once a week", "Moderately appealing", "1", "2", "3", "Selected", "Selected", "Selected", "Not selected", "Very unlikely", "Yes" ], [ "RESP-20dfd175", "35-44", "Male", "Daily", "Extremely appealing", "1", "3", "2", "Selected", "Selected", "Not selected", "Not selected", "Very likely", "Yes" ], [ "RESP-878323a9", "25-34", "Male", "Several times a week", "Very appealing", "2", "1", "3", "Selected", "Not selected", "Selected", "Not selected", "Somewhat likely", "Yes" ], [ "RESP-d6ccb794", "25-34", "Male", "Several times a week", "Very appealing", "1", "2", "3", "Not selected", "Selected", "Not selected", "Not selected", "Somewhat likely", "Yes" ], [ "RESP-acd98aa7", "55-64", "Female", "Rarely or never", "Extremely appealing", "2", "3", "1", "Selected", "Not selected", "Selected", "Not selected", "Very likely", "Yes" ], [ "RESP-b1036af2", "18-24", "Female", "Daily", "Extremely appealing", "2", "3", "1", "Selected", "Selected", "Selected", "Not selected", "Very likely", "Yes" ], [ "RESP-0bc13a81", "35-44", "Female", "A few times a month", "Slightly appealing", "2", "3", "1", "Not selected", "Not selected", "Selected", "Not selected", "Somewhat unlikely", "Yes" ], [ "RESP-4a82b674", "55-64", "Male", "Daily", "Very appealing", "3", "1", "2", "Selected", "Selected", "Selected", "Not selected", "Somewhat likely", "Yes" ], [ "RESP-04e08fbf", "75+", "Female", "A few times a month", "Extremely appealing", "1", "3", "2", "Selected", "Selected", "Selected", "Not selected", "Somewhat likely", "Yes" ], [ "RESP-7689a7a2", "25-34", "Male", "Daily", "Extremely appealing", "1", "3", "2", "Not selected", "Not selected", "Not selected", "Selected", "Very likely", "Yes" ], [ "RESP-ba694925", "35-44", "Male", "Several times a week", "Extremely appealing", "3", "2", "1", "Not selected", "Not selected", "Selected", "Not selected", "Very likely", "Yes" ], [ "RESP-69576efd", "35-44", "Female", "Several times a week", "Very appealing", "2", "3", "1", "Not selected", "Selected", "Not selected", "Not selected", "Very likely", "Yes" ], [ "RESP-6a200c30", "35-44", "Male", "Rarely or never", "Not at all appealing", "2", "3", "1", "Not selected", "Selected", "Not selected", "Not selected", "Very unlikely", "Yes" ], [ "RESP-2a68c3a6", "45-54", "Female", "Several times a week", "Very appealing", "1", "2", "3", "Not selected", "Selected", "Not selected", "Selected", "Very likely", "Yes" ], [ "RESP-aab3c2ef", "65-74", "Male", "Rarely or never", "Very appealing", "2", "3", "1", "Selected", "Not selected", "Not selected", "Not selected", "Somewhat likely", "Yes" ], [ "RESP-1dc36c0a", "65-74", "Male", "Rarely or never", "Extremely appealing", "1", "3", "2", "Not selected", "Selected", "Selected", "Selected", "Somewhat likely", "Yes" ], [ "RESP-0f74413b", "65-74", "Male", "Several times a week", "Moderately appealing", "3", "2", "1", "Not selected", "Not selected", "Selected", "Not selected", "Neither likely nor unlikely", "Yes" ], [ "RESP-42352de8", "35-44", "Male", "Daily", "Extremely appealing", "2", "1", "3", "Not selected", "Not selected", "Not selected", "Selected", "Very likely", "Yes" ], [ "RESP-217b9db7", "45-54", "Male", "Daily", "Moderately appealing", "2", "1", "3", "Selected", "Not selected", "Not selected", "Not selected", "Very unlikely", "Yes" ], [ "RESP-cef4e5f4", "18-24", "Male", "A few times a month", "Not at all appealing", "3", "2", "1", "Not selected", "Not selected", "Not selected", "Selected", "Somewhat unlikely", "Yes" ], [ "RESP-8559179c", "18-24", "Female", "Several times a week", "Moderately appealing", "2", "1", "3", "Not selected", "Selected", "Not selected", "Not selected", "Somewhat unlikely", "Yes" ], [ "RESP-d23d5324", "65-74", "Female", "Several times a week", "Very appealing", "1", "2", "3", "Not selected", "Not selected", "Selected", "Selected", "Very likely", "Yes" ], [ "RESP-40ca64c6", "55-64", "Male", "About once a week", "Slightly appealing", "2", "1", "3", "Not selected", "Selected", "Not selected", "Not selected", "Very unlikely", "Yes" ], [ "RESP-90d99e1f", "55-64", "Female", "A few times a month", "Moderately appealing", "2", "1", "3", "Not selected", "Selected", "Selected", "Selected", "Somewhat unlikely", "Yes" ], [ "RESP-159517cf", "25-34", "Female", "Daily", "Extremely appealing", "1", "3", "2", "Selected", "Not selected", "Selected", "Not selected", "Somewhat likely", "Yes" ], [ "RESP-ddf8ab1f", "35-44", "Male", "Several times a week", "Moderately appealing", "1", "2", "3", "Selected", "Selected", "Not selected", "Not selected", "Somewhat unlikely", "Yes" ], [ "RESP-3dbdd7ea", "55-64", "Male", "About once a week", "Extremely appealing", "1", "2", "3", "Not selected", "Not selected", "Selected", "Not selected", "Very likely", "Yes" ], [ "RESP-48a235d8", "65-74", "Male", "Several times a week", "Very appealing", "2", "3", "1", "Not selected", "Selected", "Not selected", "Selected", "Very likely", "Yes" ], [ "RESP-d1f5b161", "25-34", "Female", "Several times a week", "Extremely appealing", "1", "2", "3", "Not selected", "Selected", "Selected", "Not selected", "Very likely", "Yes" ], [ "RESP-9a5b590d", "55-64", "Female", "Several times a week", "Moderately appealing", "1", "3", "2", "Selected", "Not selected", "Not selected", "Selected", "Neither likely nor unlikely", "Yes" ], [ "RESP-046fb466", "25-34", "Male", "Several times a week", "Very appealing", "3", "2", "1", "Selected", "Not selected", "Not selected", "Not selected", "Somewhat likely", "Yes" ], [ "RESP-e01b4f2e", "18-24", "Female", "Rarely or never", "Moderately appealing", "3", "2", "1", "Selected", "Not selected", "Selected", "Not selected", "Somewhat likely", "Yes" ], [ "RESP-93dfdb29", "35-44", "Male", "Daily", "Not at all appealing", "1", "2", "3", "Selected", "Not selected", "Not selected", "Not selected", "Very unlikely", "Yes" ], [ "RESP-40456fed", "35-44", "Male", "Several times a week", "Very appealing", "1", "3", "2", "Selected", "Not selected", "Selected", "Not selected", "Somewhat unlikely", "Yes" ], [ "RESP-860892dd", "25-34", "Female", "Several times a week", "Very appealing", "2", "1", "3", "Selected", "Not selected", "Not selected", "Not selected", "Somewhat likely", "Yes" ], [ "RESP-8d29dbef", "18-24", "Female", "A few times a month", "Moderately appealing", "2", "3", "1", "Not selected", "Selected", "Selected", "Not selected", "Somewhat unlikely", "Yes" ], [ "RESP-ba688f17", "55-64", "Male", "A few times a month", "Extremely appealing", "3", "1", "2", "Selected", "Selected", "Not selected", "Not selected", "Somewhat likely", "Yes" ], [ "RESP-2728daa8", "35-44", "Male", "Daily", "Very appealing", "3", "1", "2", "Not selected", "Selected", "Not selected", "Not selected", "Somewhat likely", "Yes" ], [ "RESP-0ae8d34d", "35-44", "Female", "Daily", "Very appealing", "1", "3", "2", "Selected", "Selected", "Not selected", "Not selected", "Somewhat likely", "Yes" ], [ "RESP-cc106242", "25-34", "Male", "Daily", "Very appealing", "2", "3", "1", "Selected", "Selected", "Selected", "Not selected", "Somewhat likely", "Yes" ], [ "RESP-fe75cb19", "55-64", "Male", "Rarely or never", "Slightly appealing", "2", "1", "3", "Not selected", "Not selected", "Not selected", "Selected", "Very unlikely", "Yes" ], [ "RESP-f3aab889", "65-74", "Male", "Rarely or never", "Very appealing", "2", "3", "1", "Selected", "Selected", "Not selected", "Not selected", "Somewhat likely", "Yes" ], [ "RESP-6c8b47ab", "45-54", "Male", "Daily", "Moderately appealing", "3", "2", "1", "Not selected", "Selected", "Not selected", "Not selected", "Somewhat likely", "Yes" ], [ "RESP-261e1825", "55-64", "Female", "Several times a week", "Very appealing", "2", "3", "1", "Selected", "Selected", "Not selected", "Not selected", "Somewhat likely", "Yes" ], [ "RESP-6663937e", "45-54", "Female", "Daily", "Extremely appealing", "3", "1", "2", "Selected", "Not selected", "Not selected", "Not selected", "Very likely", "Yes" ], [ "RESP-0fec146a", "25-34", "Male", "Several times a week", "Very appealing", "2", "1", "3", "Not selected", "Selected", "Not selected", "Selected", "Somewhat likely", "Yes" ], [ "RESP-6e5ba6d2", "55-64", "Female", "A few times a month", "Very appealing", "1", "3", "2", "Selected", "Selected", "Not selected", "Selected", "Somewhat likely", "Yes" ], [ "RESP-f3eb6a05", "55-64", "Female", "Several times a week", "Extremely appealing", "3", "2", "1", "Not selected", "Selected", "Not selected", "Not selected", "Very likely", "Yes" ], [ "RESP-b38f9af5", "35-44", "Female", "Several times a week", "Moderately appealing", "1", "2", "3", "Not selected", "Selected", "Not selected", "Selected", "Somewhat unlikely", "Yes" ], [ "RESP-4cda2f11", "35-44", "Female", "About once a week", "Very appealing", "3", "1", "2", "Selected", "Not selected", "Not selected", "Not selected", "Somewhat likely", "Yes" ], [ "RESP-093acce0", "55-64", "Female", "Rarely or never", "Very appealing", "1", "3", "2", "Selected", "Selected", "Not selected", "Not selected", "Neither likely nor unlikely", "Yes" ], [ "RESP-821a94c7", "18-24", "Female", "A few times a month", "Slightly appealing", "1", "2", "3", "Selected", "Not selected", "Not selected", "Selected", "Very unlikely", "Yes" ], [ "RESP-ed6266a4", "35-44", "Female", "Several times a week", "Slightly appealing", "2", "3", "1", "Selected", "Selected", "Not selected", "Selected", "Very unlikely", "Yes" ], [ "RESP-39ec9bb7", "45-54", "Male", "Several times a week", "Extremely appealing", "2", "3", "1", "Not selected", "Not selected", "Selected", "Selected", "Very likely", "Yes" ], [ "RESP-0ac90f55", "75+", "Male", "Several times a week", "Very appealing", "1", "3", "2", "Selected", "Not selected", "Not selected", "Selected", "Neither likely nor unlikely", "Yes" ], [ "RESP-6d7df5a1", "18-24", "Female", "Several times a week", "Very appealing", "1", "2", "3", "Not selected", "Selected", "Selected", "Not selected", "Very unlikely", "Yes" ], [ "RESP-a2a7e66a", "75+", "Male", "About once a week", "Moderately appealing", "3", "1", "2", "Not selected", "Selected", "Not selected", "Not selected", "Somewhat unlikely", "Yes" ], [ "RESP-0c47a17a", "55-64", "Male", "Daily", "Moderately appealing", "2", "3", "1", "Not selected", "Not selected", "Selected", "Not selected", "Somewhat likely", "Yes" ], [ "RESP-d67ba073", "65-74", "Female", "Daily", "Extremely appealing", "2", "1", "3", "Not selected", "Not selected", "Selected", "Not selected", "Very likely", "Yes" ], [ "RESP-20a5ae1b", "35-44", "Male", "Several times a week", "Very appealing", "3", "1", "2", "Selected", "Not selected", "Not selected", "Not selected", "Very likely", "Yes" ], [ "RESP-06057136", "35-44", "Male", "Daily", "Extremely appealing", "3", "2", "1", "Selected", "Not selected", "Selected", "Not selected", "Very likely", "Yes" ], [ "RESP-b4cd0ffa", "55-64", "Female", "A few times a month", "Very appealing", "3", "1", "2", "Not selected", "Selected", "Selected", "Selected", "Somewhat unlikely", "Yes" ], [ "RESP-ff8498fc", "25-34", "Female", "Several times a week", "Very appealing", "2", "3", "1", "Selected", "Not selected", "Not selected", "Not selected", "Very likely", "Yes" ], [ "RESP-3b974c95", "18-24", "Female", "Daily", "Very appealing", "2", "3", "1", "Not selected", "Selected", "Selected", "Not selected", "Somewhat likely", "Yes" ], [ "RESP-3da1704a", "25-34", "Male", "Several times a week", "Very appealing", "1", "2", "3", "Not selected", "Selected", "Not selected", "Not selected", "Somewhat unlikely", "Yes" ], [ "RESP-6a217cc3", "35-44", "Male", "Several times a week", "Very appealing", "2", "1", "3", "Not selected", "Selected", "Not selected", "Not selected", "Very likely", "Yes" ], [ "RESP-019a1ce9", "25-34", "Male", "Daily", "Moderately appealing", "1", "3", "2", "Not selected", "Selected", "Not selected", "Not selected", "Somewhat likely", "Yes" ], [ "RESP-c3d1be40", "65-74", "Female", "Several times a week", "Very appealing", "3", "1", "2", "Not selected", "Selected", "Not selected", "Selected", "Somewhat likely", "Yes" ], [ "RESP-1d7daee6", "18-24", "Female", "A few times a month", "Very appealing", "1", "3", "2", "Selected", "Not selected", "Selected", "Selected", "Neither likely nor unlikely", "Yes" ], [ "RESP-5a0f8f67", "35-44", "Female", "A few times a month", "Slightly appealing", "3", "2", "1", "Not selected", "Selected", "Selected", "Not selected", "Neither likely nor unlikely", "Yes" ], [ "RESP-dc08e744", "35-44", "Male", "Daily", "Slightly appealing", "3", "1", "2", "Not selected", "Not selected", "Selected", "Not selected", "Very unlikely", "Yes" ], [ "RESP-ad520421", "35-44", "Female", "About once a week", "Extremely appealing", "2", "3", "1", "Not selected", "Selected", "Selected", "Selected", "Very likely", "Yes" ], [ 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unlikely", "Yes" ], [ "RESP-0464714c", "45-54", "Male", "Several times a week", "Extremely appealing", "1", "3", "2", "Selected", "Not selected", "Not selected", "Not selected", "Very likely", "Yes" ], [ "RESP-2c31bd54", "55-64", "Male", "Several times a week", "Very appealing", "3", "1", "2", "Selected", "Not selected", "Not selected", "Not selected", "Somewhat likely", "Yes" ], [ "RESP-d11e83ea", "25-34", "Female", "About once a week", "Extremely appealing", "2", "3", "1", "Not selected", "Not selected", "Selected", "Not selected", "Very likely", "Yes" ], [ "RESP-f4ef25ad", "55-64", "Female", "Daily", "Moderately appealing", "3", "1", "2", "Not selected", "Not selected", "Selected", "Not selected", "Somewhat likely", "Yes" ], [ "RESP-e4c2b5e9", "45-54", "Female", "Several times a week", "Very appealing", "3", "2", "1", "Selected", "Not selected", "Not selected", "Not selected", "Somewhat likely", "Yes" ], [ "RESP-b15e0d5f", "55-64", "Female", "Daily", "Extremely appealing", "3", "2", "1", "Not selected", "Not selected", "Selected", "Selected", "Very likely", "Yes" ], [ "RESP-ae66f569", "35-44", "Male", "Daily", "Extremely appealing", "1", "3", "2", "Selected", "Not selected", "Not selected", "Selected", "Very likely", "Yes" ], [ "RESP-9c243e0f", "25-34", "Female", "Several times a week", "Slightly appealing", "3", "1", "2", "Not selected", "Not selected", "Not selected", "Selected", "Somewhat unlikely", "Yes" ], [ "RESP-8e66653b", "65-74", "Female", "Several times a week", "Very appealing", "2", "1", "3", "Selected", "Selected", "Not selected", "Not selected", "Somewhat unlikely", "Yes" ], [ "RESP-309d0a1e", "75+", "Female", "A few times a month", "Extremely appealing", "2", "3", "1", "Selected", "Not selected", "Not selected", "Not selected", "Very likely", "Yes" ], [ "RESP-0181de15", "45-54", "Female", "A few times a month", "Slightly appealing", "2", "3", "1", "Selected", "Selected", "Not selected", "Selected", "Very unlikely", "Yes" ], [ "RESP-fc22e338", "55-64", "Female", "Several times a week", "Extremely appealing", "1", "3", "2", "Selected", "Selected", "Not selected", "Selected", "Very likely", "Yes" ], [ "RESP-08be5f5e", "45-54", "Male", "Several times a week", "Moderately appealing", "1", "3", "2", "Selected", "Not selected", "Not selected", "Selected", "Somewhat unlikely", "Yes" ], [ "RESP-4f2f2c9d", "55-64", "Male", "Several times a week", "Very appealing", "2", "1", "3", "Selected", "Selected", "Not selected", "Not selected", "Somewhat likely", "Yes" ], [ "RESP-b9bd2fd2", "35-44", "Female", "Several times a week", "Moderately appealing", "3", "2", "1", "Selected", "Not selected", "Not selected", "Not selected", "Neither likely nor unlikely", "Yes" ], [ "RESP-8a99e2b7", "45-54", "Male", "About once a week", "Very appealing", "3", "1", "2", "Not selected", "Selected", "Not selected", "Not selected", "Neither likely nor unlikely", "Yes" ], [ "RESP-1f477299", "25-34", "Female", "A few times a month", "Very appealing", "1", "3", "2", "Not selected", "Not selected", "Selected", "Not selected", "Somewhat likely", "Yes" ], [ "RESP-7f93ad05", "75+", "Female", "Daily", "Extremely appealing", "3", "2", "1", "Not selected", "Not selected", "Not selected", "Selected", "Very likely", "Yes" ], [ "RESP-ede435cf", "65-74", "Male", "Several times a week", "Not at all appealing", "1", "2", "3", "Not selected", "Selected", "Selected", "Selected", "Very unlikely", "Yes" ] ], "executive_summary": [ [ "InstaSights", "Executive summary" ], [ "Ready-to-Drink Oat Latte: Name Ranking Study" ], [ "Study at a glance", "" ], [ "Audience", "Model-generated responses representing U.S. adults age 18 and older who drink coffee at least once a week, using the study’s audience criteria." ], [ "Responses", "250" ], [ "Survey questions", "5" ], [ "Group comparisons", "Gender and Age" ], [ "Executive summary" ], [ "The clearest signal from this study is that concept appeal is strong and purchase intent is encouraging, but no single candidate name dominates decisively \u2014 the three names are closely clustered in preference." ], [ "On the product concept itself, 64% of the 250 model-generated responses for weekly coffee drinkers rated the ready-to-drink oat latte as either \"extremely\" or \"very\" appealing, with another 20% calling it \"moderately\" appealing. Only 6% said it was not appealing at all. That broad receptivity is reinforced by purchase intent: 33% said they would be very likely to buy the product at $3.99 per can, and 27% said somewhat likely, putting 60% in the positive range. At the other end, 12% said very unlikely and 15% somewhat unlikely, meaning roughly a quarter of respondents expressed resistance at that price point." ], [ "The naming exercise reveals a genuine three-way split rather than a clear winner. Morning Cloud earned the highest share of first-place rankings at 39% and a mean rank of 1.9. Silken Oat followed closely \u2014 34% ranked it first and it received a mean rank of 2.0. Golden Oat trailed with 27% ranking it first and a mean rank of 2.1. Because the scale runs from 1 (best) to 3 (worst), all three names fall within two-tenths of a rank point of one another, indicating that preference is spread across the field rather than concentrated around any single option." ], [ "When respondents were asked which attributes best described their preferred name \u2014 a multi-select question where totals exceed 100% because individuals could choose up to three \u2014 the responses clustered around four qualities in fairly even proportions. \"Fresh and energizing\" was chosen by 46%, \"natural and wholesome\" by 42%, \"warm and comforting\" by 41%, and \"simple and straightforward\" by 32%. The relatively even spread across these attributes suggests that the audience is not uniformly oriented toward one tonal direction in what they want a name to convey." ], [ "Looking at the RTD coffee consumption habits of this sample, 25% drink ready-to-drink coffee products daily and 36% do so several times a week, meaning the majority of respondents are frequent RTD consumers. Another 12% drink them about once a week. Only 11% said they rarely or never do \u2014 a small share, consistent with screening for weekly coffee drinkers. Age skews toward older millennials and Gen X, with the 35\u201344 bracket being the largest at 20%, followed by 55\u201364 at 19% and 25\u201334 at 17%. The sample is nearly evenly split by gender, at 51% male and 49% female." ], [ "Taken together, the data show a concept that lands well with weekly coffee drinkers at this price point, but a naming decision that cannot be resolved by preference share alone given how tightly the three options are grouped." ], [ "Explore the workbook", "" ], [ "Question results", "Overall answers to every question" ], [ "Compare groups", "Every question by Gender, Age" ], [ "Individual responses", "One row per respondent" ], [ "Question guide", "Wording, type and answer options" ], [ "Responses are AI-simulated. Counts and percentages are unweighted; no significance tests are implied." ] ], "question_results": [ [ "InstaSights", "Question results" ], [ "All 250 responses. Percentages use the answered base for each question." ], [ "Q1. How often do you drink ready-to-drink coffee products?" ], [ "One answer per respondent." ], [ "Answer", "Responses (n)", "Share (%)", "Answered base" ], [ "Daily", "63", "0.252", "250" ], [ "Several times a week", "89", "0.35600000000000004", "250" ], [ "About once a week", "30", "0.12", "250" ], [ "A few times a month", "40", "0.16", "250" ], [ "Rarely or never", "28", "0.11200000000000002", "250" ], [ "Q2. How appealing is this ready-to-drink oat latte \u2014 a smooth, creamy coffee-and-oat-milk beverage sold in a can at $3.99?" ], [ "One answer per respondent." ], [ "Answer", "Responses (n)", "Share (%)", "Answered base" ], [ "Extremely appealing", "86", "0.344", "250" ], [ "Very appealing", "74", "0.296", "250" ], [ "Moderately appealing", "51", "0.204", "250" ], [ "Slightly appealing", "23", "0.092", "250" ], [ "Not at all appealing", "16", "0.064", "250" ], [ "Q3. Rank these names from most to least preferred." ], [ "Rank 1 = first choice. Lower average rank = stronger preference." ], [ "Name", "Ranked first (n)", "Ranked first (%)", "Average rank", "Answered base" ], [ "Silken Oat", "86", "0.344", "1.996", "250" ], [ "Golden Oat", "67", "0.268", "2.12", "250" ], [ "Morning Cloud", "97", "0.38800000000000007", "1.884", "250" ], [ "Q4. Which attributes best fit your preferred name? Select up to three." ], [ "People can select more than one answer; percentages may total more than 100%." ], [ "Answer", "Responses (n)", "Share (%)", "Answered base" ], [ "Fresh and energizing", "116", "0.4640000000000001", "250" ], [ "Natural and wholesome", "105", "0.42", "250" ], [ "Warm and comforting", "102", "0.408", "250" ], [ "Simple and straightforward", "81", "0.324", "250" ], [ "Q5. How likely would you be to buy this oat latte at $3.99 per can?" ], [ "One answer per respondent." ], [ "Answer", "Responses (n)", "Share (%)", "Answered base" ], [ "Very likely", "82", "0.32800000000000007", "250" ], [ "Somewhat likely", "67", "0.268", "250" ], [ "Neither likely nor unlikely", "33", "0.132", "250" ], [ "Somewhat unlikely", "37", "0.148", "250" ], [ "Very unlikely", "31", "0.124", "250" ], [ "Qualifying question. Do you drink coffee at least once a week?" ], [ "One answer per respondent." ], [ "Answer", "Responses (n)", "Share (%)", "Answered base" ], [ "Yes", "250", "1", "250" ], [ "No", "0", "0", "250" ], [ "What is your gender?. What is your gender?" ], [ "One answer per respondent." ], [ "Answer", "Responses (n)", "Share (%)", "Answered base" ], [ "Male", "128", "0.512", "250" ], [ "Female", "122", "0.488", "250" ], [ "What is your age group?. What is your age group?" ], [ "One answer per respondent." ], [ "Answer", "Responses (n)", "Share (%)", "Answered base" ], [ "18-24", "25", "0.1", "250" ], [ "25-34", "43", "0.172", "250" ], [ "35-44", "51", "0.204", "250" ], [ "45-54", "35", "0.14", "250" ], [ "55-64", "47", "0.188", "250" ], [ "65-74", "32", "0.128", "250" ], [ "75+", "17", "0.068", "250" ] ], "compare_groups": [ [ "InstaSights", "Compare groups" ], [ "Each column describes its own group; percentages use the answered base shown." ], [ "Unweighted; no significance tests. Small groups are noisy." ], [ "Q1. How often do you drink ready-to-drink coffee products?" ], [ "Column percentages of respondents answering this question. Missing or filtered-out answers are excluded." ], [ "Answer / measure", "Total", "Gender: Male", "Gender: Female", "Age: 18-24", "Age: 25-34", "Age: 35-44", "Age: 45-54", "Age: 55-64", "Age: 65-74", "Age: 75+" ], [ "Answered base", "250", "128", "122", "25", "43", "51", "35", "47", "32", "17" ], [ "Daily", "0.252", "0.2890625", "0.21311475409836064", "0.12", "0.2558139534883721", "0.3137254901960784", "0.34285714285714286", "0.23404255319148937", "0.15625", "0.29411764705882354" ], [ "Several times a week", "0.35600000000000004", "0.3671875", "0.3442622950819672", "0.28", "0.4418604651162791", "0.43137254901960786", "0.3142857142857143", "0.3191489361702128", "0.375", "0.17647058823529413" ], [ "About once a week", "0.12", "0.1015625", "0.13934426229508196", "0.16", "0.11627906976744186", "0.09803921568627452", "0.14285714285714285", "0.10638297872340426", "0.125", "0.1176470588235294" ], [ "A few times a month", "0.16", "0.125", "0.19672131147540983", "0.32", "0.11627906976744186", "0.09803921568627452", "0.14285714285714285", "0.1914893617021277", "0.15625", "0.17647058823529413" ], [ "Rarely or never", "0.11200000000000002", "0.1171875", "0.10655737704918032", "0.12", "0.06976744186046512", "0.0588235294117647", "0.05714285714285714", "0.14893617021276595", "0.1875", "0.2352941176470588" ], [ "Q2. How appealing is this ready-to-drink oat latte \u2014 a smooth, creamy coffee-and-oat-milk beverage sold in a can at $3.99?" ], [ "Column percentages of respondents answering this question. Missing or filtered-out answers are excluded." ], [ "Answer / measure", "Total", "Gender: Male", "Gender: Female", "Age: 18-24", "Age: 25-34", "Age: 35-44", "Age: 45-54", "Age: 55-64", "Age: 65-74", "Age: 75+" ], [ "Answered base", "250", "128", "122", "25", "43", "51", "35", "47", "32", "17" ], [ "Extremely appealing", "0.344", "0.3125", "0.3770491803278688", "0.32", "0.4186046511627907", "0.29411764705882354", "0.42857142857142855", "0.3829787234042554", "0.21875", "0.29411764705882354" ], [ "Very appealing", "0.296", "0.3359375", "0.2540983606557377", "0.32", "0.32558139534883723", "0.37254901960784315", "0.2", "0.2553191489361702", "0.3125", "0.2352941176470588" ], [ "Moderately appealing", "0.204", "0.203125", "0.20491803278688525", "0.24", "0.11627906976744186", "0.1568627450980392", "0.22857142857142856", "0.2553191489361702", "0.28125", "0.17647058823529413" ], [ "Slightly appealing", "0.092", "0.078125", "0.10655737704918032", "0.04", "0.11627906976744186", "0.09803921568627452", "0.08571428571428572", "0.10638297872340426", "0.09375", "0.0588235294117647" ], [ "Not at all appealing", "0.064", "0.0703125", "0.05737704918032786", "0.08", "0.023255813953488372", "0.0784313725490196", "0.05714285714285714", "0", "0.09375", "0.2352941176470588" ], [ "Q3. Rank these names from most to least preferred." ], [ "Mean rank among respondents ranking each option; lower ranks indicate earlier placement. Cell n is the option base." ], [ "Answer / measure", "Total", "Gender: Male", "Gender: Female", "Age: 18-24", "Age: 25-34", "Age: 35-44", "Age: 45-54", "Age: 55-64", "Age: 65-74", "Age: 75+" ], [ "Answered base", "250", "128", "122", "25", "43", "51", "35", "47", "32", "17" ], [ "Silken Oat \u2014 average rank", "1.996", "2.0234375", "1.9672131147540983", "2.16", "1.8837209302325582", "2.176470588235294", "2", "1.9361702127659575", "1.8125", "2" ], [ "Golden Oat \u2014 average rank", "2.12", "1.9765625", "2.2704918032786887", "2.12", "2.2325581395348837", "2.1176470588235294", "2.2", "1.9148936170212767", "2.28125", "1.9411764705882353" ], [ "Morning Cloud \u2014 average rank", "1.884", "2", "1.7622950819672132", "1.72", "1.8837209302325582", "1.7058823529411764", "1.8", "2.148936170212766", "1.90625", "2.0588235294117645" ], [ "Q4. Which attributes best fit your preferred name? Select up to three." ], [ "Column percentages of respondents answering this question. Respondents may select several options, so percentages can total more than 100%." ], [ "Answer / measure", "Total", "Gender: Male", "Gender: Female", "Age: 18-24", "Age: 25-34", "Age: 35-44", "Age: 45-54", "Age: 55-64", "Age: 65-74", "Age: 75+" ], [ "Answered base", "250", "128", "122", "25", "43", "51", "35", "47", "32", "17" ], [ "Fresh and energizing", "0.4640000000000001", "0.46875", "0.4590163934426229", "0.56", "0.5116279069767442", "0.45098039215686275", "0.45714285714285713", "0.48936170212765956", "0.375", "0.35294117647058826" ], [ "Natural and wholesome", "0.42", "0.3984375", "0.4426229508196721", "0.44", "0.27906976744186046", "0.4117647058823529", "0.4", "0.48936170212765956", "0.40625", "0.6470588235294117" ], [ "Warm and comforting", "0.408", "0.296875", "0.5245901639344263", "0.4", "0.34883720930232553", "0.33333333333333326", "0.3142857142857143", "0.5531914893617021", "0.5625", "0.29411764705882354" ], [ "Simple and straightforward", "0.324", "0.3203125", "0.32786885245901637", "0.36", "0.20930232558139536", "0.27450980392156865", "0.2571428571428571", "0.2978723404255319", "0.5", "0.5882352941176471" ], [ "Q5. How likely would you be to buy this oat latte at $3.99 per can?" ], [ "Column percentages of respondents answering this question. Missing or filtered-out answers are excluded." ], [ "Answer / measure", "Total", "Gender: Male", "Gender: Female", "Age: 18-24", "Age: 25-34", "Age: 35-44", "Age: 45-54", "Age: 55-64", "Age: 65-74", "Age: 75+" ], [ "Answered base", "250", "128", "122", "25", "43", "51", "35", "47", "32", "17" ], [ "Very likely", "0.32800000000000007", "0.328125", "0.32786885245901637", "0.2", "0.4418604651162791", "0.37254901960784315", "0.37142857142857144", "0.3404255319148936", "0.1875", "0.2352941176470588" ], [ "Somewhat likely", "0.268", "0.28125", "0.2540983606557377", "0.28", "0.27906976744186046", "0.21568627450980393", "0.17142857142857143", "0.2978723404255319", "0.375", "0.29411764705882354" ], [ "Neither likely nor unlikely", "0.132", "0.1328125", "0.13114754098360656", "0.12", "0.11627906976744186", "0.0784313725490196", "0.2571428571428571", "0.10638297872340426", "0.15625", "0.1176470588235294" ], [ "Somewhat unlikely", "0.148", "0.1484375", "0.14754098360655737", "0.24", "0.11627906976744186", "0.19607843137254904", "0.02857142857142857", "0.1702127659574468", "0.1875", "0.0588235294117647" ], [ "Very unlikely", "0.124", "0.109375", "0.13934426229508196", "0.16", "0.046511627906976744", "0.13725490196078433", "0.17142857142857143", "0.0851063829787234", "0.09375", "0.29411764705882354" ], [ "Qualifying question. Do you drink coffee at least once a week?" ], [ "Column percentages of respondents answering this question. Missing or filtered-out answers are excluded." ], [ "Answer / measure", "Total", "Gender: Male", "Gender: Female", "Age: 18-24", "Age: 25-34", "Age: 35-44", "Age: 45-54", "Age: 55-64", "Age: 65-74", "Age: 75+" ], [ "Answered base", "250", "128", "122", "25", "43", "51", "35", "47", "32", "17" ], [ "Yes", "1", "1", "1", "1", "1", "1", "1", "1", "1", "1" ], [ "No", "0", "0", "0", "0", "0", "0", "0", "0", "0", "0" ], [ "What is your gender?. What is your gender?" ], [ "Column percentages of respondents answering this question. Missing or filtered-out answers are excluded." ], [ "Answer / measure", "Total", "Gender: Male", "Gender: Female", "Age: 18-24", "Age: 25-34", "Age: 35-44", "Age: 45-54", "Age: 55-64", "Age: 65-74", "Age: 75+" ], [ "Answered base", "250", "128", "122", "25", "43", "51", "35", "47", "32", "17" ], [ "Male", "0.512", "1", "0", "0.44", "0.5813953488372093", "0.5686274509803921", "0.5142857142857142", "0.425531914893617", "0.59375", "0.35294117647058826" ], [ "Female", "0.488", "0", "1", "0.56", "0.4186046511627907", "0.43137254901960786", "0.4857142857142857", "0.574468085106383", "0.40625", "0.6470588235294117" ], [ "What is your age group?. What is your age group?" ], [ "Column percentages of respondents answering this question. Missing or filtered-out answers are excluded." ], [ "Answer / measure", "Total", "Gender: Male", "Gender: Female", "Age: 18-24", "Age: 25-34", "Age: 35-44", "Age: 45-54", "Age: 55-64", "Age: 65-74", "Age: 75+" ], [ "Answered base", "250", "128", "122", "25", "43", "51", "35", "47", "32", "17" ], [ "18-24", "0.1", "0.0859375", "0.11475409836065573", "1", "0", "0", "0", "0", "0", "0" ], [ "25-34", "0.172", "0.1953125", "0.14754098360655737", "0", "1", "0", "0", "0", "0", "0" ], [ "35-44", "0.204", "0.2265625", "0.18032786885245902", "0", "0", "1", "0", "0", "0", "0" ], [ "45-54", "0.14", "0.140625", "0.13934426229508196", "0", "0", "0", "1", "0", "0", "0" ], [ "55-64", "0.188", "0.15625", "0.22131147540983606", "0", "0", "0", "0", "1", "0", "0" ], [ "65-74", "0.128", "0.1484375", "0.10655737704918032", "0", "0", "0", "0", "0", "1", "0" ], [ "75+", "0.068", "0.046875", "0.09016393442622951", "0", "0", "0", "0", "0", "0", "1" ] ], "question_guide": [ [ "InstaSights", "Question guide" ], [ "Question", "Wording", "Type", "Answer options", "Who was asked" ], [ "Q1", "How often do you drink ready-to-drink coffee products?", "Single choice", "Daily | Several times a week | About once a week | A few times a month | Rarely or never", "Everyone" ], [ "Q2", "How appealing is this ready-to-drink oat latte \u2014 a smooth, creamy coffee-and-oat-milk beverage sold in a can at $3.99?", "Single choice", "Extremely appealing | Very appealing | Moderately appealing | Slightly appealing | Not at all appealing", "Everyone" ], [ "Q3", "Rank these names from most to least preferred.", "Ranking", "Silken Oat | Golden Oat | Morning Cloud", "Everyone" ], [ "Q4", "Which attributes best fit your preferred name? Select up to three.", "Multiple choice", "Fresh and energizing | Natural and wholesome | Warm and comforting | Simple and straightforward", "Everyone" ], [ "Q5", "How likely would you be to buy this oat latte at $3.99 per can?", "Single choice", "Very likely | Somewhat likely | Neither likely nor unlikely | Somewhat unlikely | Very unlikely", "Everyone" ], [ "Qualifying question", "Do you drink coffee at least once a week?", "Single choice", "Yes | No", "Everyone" ], [ "What is your gender?", "What is your gender?", "Single choice", "Male | Female", "Everyone" ], [ "What is your age group?", "What is your age group?", "Single choice", "18-24 | 25-34 | 35-44 | 45-54 | 55-64 | 65-74 | 75+", "Everyone" ] ] }