# Consumer research decision report

Writing template, not an application-generated report or research findings.
Guide: https://instasights.ai/blog/consumer-research-report-template/

## 1. Decision and scope

- Decision this evidence informs:
- Intended use and audience for this report:
- What this study cannot establish:
- Owner, review date and version:

## 2. Method and source

- Response origin: human / simulated / constructed demonstration / other (explain):
- Provider and study date:
- Intended population and actual audience settings or eligibility:
- Recruitment or generation method, as known:
- Number of records collected and analyzed:
- Exclusions, missing answers and weighting:
- Exact stimuli, questions and answer options (attach or link):
- Exposure/assignment/order, where relevant and known:
- Material changes from the original brief:

## 3. Findings

Repeat this block for each finding. Keep response origin attached to excerpts.

- Question and measure:
- Observed counts and valid base:
- Percentage or other calculation:
- Relevant comparison and its base:
- Interpretation:
- Alternative explanations or uncertainty:
- Data/export reference:

## 4. Recommendation

- Proposed action:
- Evidence supporting it:
- Evidence against it or unresolved disagreement:
- Why the action is proportionate to the evidence:
- What would change the recommendation:

## 5. Next evidence and ownership

- Remaining uncertainty:
- Method needed to investigate it:
- Next test or decision checkpoint:
- Owner and timing:
- Budget or quote needed:

## 6. Review checklist

- [ ] Generated responses are never labeled human participants.
- [ ] Demonstration data are never labeled findings from a research run.
- [ ] Each percentage identifies its denominator and category definitions.
- [ ] Subgroup comparisons include both bases.
- [ ] Exclusions and disagreements are disclosed.
- [ ] Stated interest is not described as a purchase or sales forecast.
- [ ] The recommendation does not exceed what the method supports.
- [ ] Confidential material is reviewed before sharing.
- [ ] The final questionnaire and permitted outputs are retained with the report.