# Consumer research brief

Prepared by:
Date:

## Decision
What will you choose, change or investigate after this study?

## Audience
Country, consumer context and groups you want to compare:

## Offer
A factual description of the product, quantity, terms and buying context:

## Alternatives
Exact names, concepts, written messages or prices to compare:

## What you need to learn
Main question:
Supporting questions:

## How you will use the result
What would change your next step?
What will you do if the result is close?
What human research or observed behavior will you need?

## Review before running
- Check the audience and every question/answer option.
- Keep descriptions comparable across alternatives.
- Record the simulated origin of the responses when sharing findings.

Template by InstaSights. Study setup and methodology: https://instasights.ai/product/